Advice for Selecting the Right Bottle Color
The color of a bottle plays a major role in the presentation and protection of your products. It can be the source of much confusion too. The choice to create a bottle in a particular color is significant from a marketing standpoint. Color plays an important role in motivating consumers to buy and also in their overall perception of the product.
Customers often start placing orders with us and we end up explaining why their products would make more sense in a different color. We thought it would be helpful to offer a quick primer on the different bottle colors offered by Silver Spur and where each of them shines.
Bottle Color 101 Primer
Perfect for showcasing the products in the bottle. Use flint or clear glass when UV rays aren’t a concern because it doesn’t offer light protection. The clear glass bottle is commonly used for food products, beverages, liquor & much more.
Ideal for products that require maximum UV protection or where minimal product visibility is desired. The natural color of mother earth, amber is a soft, neutral color. Amber bottles bring a pharmaceutical-grade feel to a product that radiates credibility.
Offers significant protection from UV rays, although less than amber. As the color of the sky and the sea, blue is universally appreciated. Cobalt blue brings high product visibility and a natural/earthy feel to products. It’s a favorite for many nutraceuticals.
Provides a unique aesthetic for product differentiation. Green glass offers minimal UV protection, but more than flint. Clearly associated with the plant world, green is a soothing color that pairs well with many other natural colors. It is often used for wine bottles and droppers.
White pairs perfectly with any color palette without any restrictions. The color white brings to mind purity, cleanliness, and perfection. It always adds an abundance of brightness and radiance to a product. White bottles are widely used for pharmaceutical products and cosmetics.
There is a perfect bottle color, shape, and proper closure for all your products that can help your merchandise stand out from the crowd. Not sure which color makes the most sense for your product? Feel free to contact us any time and we’ll be happy to help you make the right choice.
We know bottles like the back of our hand and actually enjoy talking about this stuff. Seriously!